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Programme  Titles  Presenters 
Political Marketing
Session 10: Competitive Papers, Thursday 7 July, 15:30 – 17:00
Aldaniti Bar
Chair: Jenny Lloyd
Assessing the Impact of E-Campaign in Malaysia
Mahmod Sabri Haron*, Khairiah Salwa Mokhtar
Universiti Sains Malaysia, Malaysia
More Questions than answers?  A Critical examination of the use of projective techniques in political brand image research
Christopher Pich, Dianne Dean*
Hull University Business School, UK
A Good Idea Doomed to Failure? The Challenge Facing the 'Big Society'
Jenny Lloyd
University of the West of England, UK