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Programme  Titles  Presenters 
International Marketing
Session 10: Competitive Papers, Thursday 7 July, 15:30 – 17:00
Reynolds Town Bar
Chair: Padmali Rodrigo
The role of fishermen cooperative in the development of an export-oriented supply chain:  Some evidence from the Eritrean fish industry
Mesfin Habtom
London metropolitan university, United Kingdom
On the Waves of Viral Marketing
Lacerda Rafael Patrício, Cavalcanti Elmano Pontes, Cavalcanti Elmano Ramalho*
Federal University of Campina Grande, Brazil
An investigation into the Elite Sri Lankan consumers’ propensity to seek country of origin information when purchasing hedonic and utilitarian products
Padmali Rodrigo*, Hina Khan, Fraser McLeay
Northumbria university, UK