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Programme  Titles  Presenters 
Sports Marketing
Session 10: Competitive Papers, Thursday 7 July, 15:30 – 17:00
Paddock Lodge Drawing Room
Chair: Ricardo Boeing da Silveira
Consumer Behaviour in Fitness Centres: a Typology of Customers
Pinelopi Athanasopoulou*, Konstantinos Oikonomou, Iohn Douvis, John Skalkos
University of Peloponnese, Sport Management Department, Greece
Using sports museums as marketing tools: a case study in football.
John Douvis*, Pinelopi Athanasopoulou, John Skalkos, Chrysoula Papagiannopoulou
University of Peloponnese, Sport Management Department, Greece
Hardcore fans of soccer and their motivation and beliefs for buying counterfeit sports products: Empirical evidence from Brazil
Andres Rodriguez Veloso*1, Gabriel Saraiva2, Marcos Cortez Campomar1, Marcelo Barbieri Campomar1
1FEA-USP, Brazil, 2Mackenzie, Brazil
With Love, from the Firms to the Teams: The Sport Sponsorship Strategy with Brazilian Football Teams
Débora Ferrari2, Ricardo Boeing da Silveira*1
1Fundação Getúlio Vargas - FGV-EAESP, Brazil, 2Universidade do Vale do Itajaí, Brazil