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Programme  Titles  Presenters 
Brand, Identity and Corporate Reputation
Session 9: Competitive Papers, Thursday 7 July, 13:30 – 15:00
Paddock Lodge Boardroom
Chair: Jonathan Wilson
Matavenero: From Brand to Place
Javier Lloveras Gutierrez*, Cathy Parker
Manchester Metropolitan University, UK
Chinese Global Brand Vision: Exploratory Content Analysis
Jonathan Wilson*2, Ross Brennan1
1Middlesex University, UK, 2Anglia Ruskin University, UK