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Programme  Titles  Presenters 
Consumer Research
Session 9: Competitive Papers, Thursday 7 July, 13:30 – 15:00
Lord Sefton Box 3
Chair: Douglas Brownlie
Reciprocity Toward the Internet
Kaveh Peighambari*, Arash Kordestani, Mana Farshid
Lulea University of Technology, Sweden
The influence of consumer emotions on self-service technology adoption
William George*, Yuksel Ekinci, Lyndon Simkin
Oxford Brookes University, United Kingdom
On The Public Understanding of ‘Market-ing': Battles for vision, legitimacy and form 
douglas brownlie
university of stirling, UK