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E Marketing
Session 7: Competitive Papers, Thursday 7 July, 09:00 – 10:30
Lord Sefton Box 1
Chair: Johanna Gummerus
Adoption of e-tourism and influential factors: a comparative study in terms of perceived benefits
Tan Vo Thanh*1, Thi Bich Ngoc Pham1
1La Rochelle Business School, France, 2University of Perpignan Via Domitia, France
The role of auction item information in online auction success
Jacques Nel*, Lisa-Marie Weppenaar, Paul de Beer
University of the Free State, South Africa
Gender Perceptions towards Internet Banking Loyalty: Empirical Evidence
Abdullah AL-Ghamdi*, Charles Dennis, Tamira King
Brunel University, UK
Bloggers' motivations to produce content: A gratifications theory perspective.
Marianne Sepp, Veronica Liljander, Johanna Gummerus*
Hanken School of Economics, Finland