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Programme  Titles  Presenters 
Entrepreneurial and Small Business Marketing
Session 6: Competitive Papers, Wednesday 6 July, 15:00 – 16:30
Lord Sefton Box 5
Chair: Luca Cacciolatti
Marketing in SMEs: A proposed ‘4 Ps' model
Sheilagh Resnick1, Ranis Cheng*1
1Nottingham Trent University, United Kingdom, 2University of Sheffield, United Kingdom
Entrepreneurial Marketing Typology: The Exploratory Study of Thai Hotels
Pattana Boonchoo*, Denise Tsang, Nigel Wadeson
Henley Business School, University of Reading, United Kingdom
Empirical evidence for a relationship between Business Growth and the use of Structured Marketing Information amongst Food and Drink SMEs
Luca Cacciolatti*1, Andrew Fearne1, David McNeil2
1University of Kent, United Kingdom, 2University of Tasmania, Australia