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Programme  Titles  Presenters 
Event and Experiential Marketing
Session 6: Competitive Papers, Wednesday 6 July, 15:00 – 16:30
Reynolds Town Bar
Chair: Emma Gustafsson
Protecting the Olympic Brand: Winners and Losers
Trevor Hartland*, Nicola Williams-Burnett
University of Glamorgan, UK
Influence of prior knowledge on museum engagement
Babak Taheri*, Karen Thompson
University of Strathclyde, UK
Creating Experiences at the World Exposition 2010The Practice of Communification
Emma Gustafsson
Stockholm University, School of Business, Sweden