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Programme  Titles  Presenters 
Services Marketing
Session 5: Competitive Papers, Wednesday 6 July, 13:00 – 14:30
Earl of Derby Box 5
Chair: Tim Hughes
Through the looking glass of the fitness instructor - how fitness professionals feel about their own body image in a society that worships the stick insect
Henry Enos, Nicola Williams-Burnett*
University of Glamorgan, United Kingdom
Which Dominates? Attitudes towards the Customer or Towards the Organization?
Kemefasu Ifie
Swansea University, UK
Resource integration using self-service technology: The customer perspective
Tim Hughes*1, Toni Hilton2, Ebi Marandi1, Ed Little1
1University of the West of England, United Kingdom, 2University of Westminster, United Kingdom