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Programme  Titles  Presenters 
Retail Marketing
Session 5: Competitive Papers, Wednesday 6 July, 13:00 – 14:30
Red Rum Bar
Chair: Magda Nenycz-Thiel
Investigating the Moderating Effect of Loyalty Programme Membership  
Zhibin Lin*, Dag Bennett
London South Bank University, United Kingdom
Customer Perceived Quality and Satisfaction of Self Service Technology-Automated Teller Machine (ATM) in Ghana
Bedman Narteh*1, Nana Owusu-Frimpong1
1University of Ghana, Ghana, 2London Metropolitan University, UK
Relationship between purchasing price and loyalty to private labels and national brands
Magda Nenycz-Thiel*, Giang Trinh
Ehrenberg-Bass Institute, University of South Australia, Australia