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Political Marketing
Session 4: Competitive & Working Papers, Wednesday 6 July, 09:00 – 10:30
Red Rum Bar
Chair: Robin Croft
Big Society:  Mission in Politics or Mission Impossible
Fiona Walkley, Dianne Dean*, Robin Croft
University of Hull, UK
An Exploratory Analysis of the Message Discourses Employed in the 2010 British Party Election Broadcasts.
Janine Dermody*, Stuart Hanmer-Lloyd
University of Gloucestershire, United Kingdom
You say yes, I say no: A study of the use of social media in the Welsh Referendum, 2011
Robin Croft*1, Dianne Dean1
1University of Bedfordshire, UK, 2Hull University, UK