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Consumer Research
Session 3: Competitive Papers, Tuesday 5 July, Session 3: 15:45 – 17:15
Lord Sefton Box 3
Chair: Stephen O'Sullivan
The effects of television and family on young adults' materialistic values: a life course study in Greece
Vassiliki Grougiou*1, George Moschis2
1International Hellenic University, Greece, 2Georgia State University, USA
Determinants of behavioural intent to adopt M-commerce among the Y Generation in Kazakhstan
kim-choy chung*1, shin shin Tan2, Anthony ShakJin2
1KIMEP, Kazakhstan, 2Bloomsbury Knowledge, UK
And In the Beginning There Was No Brand: The BPONG IRELAND Brand Community 
Stephen O'Sullivan*, Brendan Richarson
University College Cork, Ireland