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Programme  Titles  Presenters 
Sports Marketing & Relationship Marketing and Customer Experience Management
Session 2: Working Papers, Tuesday 5 July, 14:00 – 15:00
Paddock Lodge Arthur's Room
Chair: Josée Laflamme
This sporting portfolio: A case study of English and Welsh domestic cricket
Adrian Pritchard
Coventry University, United Kingdom
Personalization and interactivity as value sources in the online environment: the importance of customer participation
Lorena Blasco-Arcas*, Blanca Hernández-Ortega, Julio Jiménez-Martínez
University of Zaragoza, Spain
Relationship commitment in a financial context: A case study in business-to-business.
Josée Laflamme*, Catherine Beaudry, Mounir Aguir
University of Quebec at Rimouski, Canada