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Programme  Titles  Presenters 
Services Marketing
Session 2: Working Papers, Tuesday 5 July, 14:00 – 15:00
Red Rum Bar
Chair: Aidan Daly
Quality Modeling in Electronic Healthcare: A Study of mHealth Service
Shahriar Akter*1, John D'Ambra1, Pradeep Ray1, Mahfuzur Rahman2
1The University of New South Wales, Australia, 2Leeds Metropolitan University, -
Conceptualization of Virtual Worlds: A Service-Dominant Logic perspective
Eman Gadalla*, Kathy Keeling
Manchester Business School, United Kingdom
Marketing Services Internationally Remains A Neglected Research Topic
Aidan Daly*, Merl Simpson
NUI Galway, Ireland