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Programme  Titles  Presenters 
AM/BMAF Marketing Education
Session 2: Working Papers, Tuesday 5 July, 14:00 – 15:00
Paddock Lodge Boardroom
Chair: Lorna Walker
Educating Graduates for Marketing in Small Businesses
Ranis Cheng1, Sheilagh Resnick*1
1University of Sheffield, United Kingdom, 2Nottingham Trent University, United Kingdom
Intention versus reality: Exploring the use of Facebook for teaching and learning in three sports marketing modules
Leah Donlan
University of Central Lancashire, UK
What issues arise when delivering introductory marketing classes to multicultural groups? A comparison of the views of lecturers and students.
Lorna Walker*, Richard Mannix
Regent's College, UK