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Programme  Titles  Presenters 
Tourism Marketing
Session 1: Competitive Papers, Tuesday 5 July, 12:30 – 14:00
Paddock Lodge Drawing Room
Chair: Philippa Hunter-Jones
Bridging The Gaps For Destination Extreme Sports: An Empirically Validated Model Of Sport Tourism Customer Experience
Philipp Klaus
Swansea University School of Business and Economics, UK
A ‘ticket to ride' or a ‘hard day's night'? The importance of music tourism to Liverpool.
Caroline Jackson
Bournemouth University, UK
Educated, Affluent, Assertive and IT-Literate? A Study of Parenthood and Generation Y Travel Behaviour
Philippa Hunter-Jones*, Yusra Khogeer
University of Liverpool, UK