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Programme  Titles  Presenters 
Relationship Marketing and Customer Experience Management
Session 1: Competitive Papers, Tuesday 5 July, 12:30 – 14:00
Reynolds Town Bar
Chair: Steve Worthington
The Path of Effects from Customer Value and Satisfaction to Customer Lifetime Value - Evidence from Banking Industry in Taiwan
Chien-Lin Chen*, Len Tiu Wright, Michael Starkey
De Montfort, UK
Modelling CRM in the Social Media Age
Paul Harrigan
University of Southampton, UK
Customer Surveillance and the role of Loyalty programs ,in an Australian context
steve worthington
Monash University, Australia