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Programme  Titles  Presenters 
Consumer Research
Session 1: Competitive Papers, Tuesday 5 July, 12:30 – 14:00
Lord Sefton Box 3
Chair: Tracy Harwood
Consumer Cynicism: An Emergent Phenomenon in Fairtrade?
Alvina Gillani*, Shumaila Yousafzai, John Pallister, Mirella Yani de Soriano
Cardiff University, UK
“Everybody’s got something to hide except me and my monkey”: Towards a consumer-centric approach to identity management in the digital economy
Alexander Reppel*1, Isabelle Szmigin1
1Royal Holloway, University of London, UK, 2University of Birmingham, UK
Using eye-gaze visual technologies to compare consumer response in real and 3D virtual worlds: an exploratory application to retail
Tracy Harwood*, Martin Jones, Aisling Tiernan
De Montfort University, United Kingdom