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Programme  Titles  Presenters 
AM/BMAF Marketing Education
Session 1: Competitive Papers, Tuesday 5 July, 12:30 – 14:00
Paddock Lodge Boardroom
Chair: Monica Gibson-Sweet
Across the great divide: Building connections in a large first year marketing course through digital storytelling
Mary FitzPatrick*, Dorothy Spiller
University of Waikato, New Zealand
Incorporating Case Studies in Marketing Education to Prepare the Students for Global Citizenship
Mizan Rahman
University of Lincoln, UK
The Glam Approach to Enhancing Marketing Graduates' Employability : A Case Study from Glamorgan Business School
Monica Gibson-Sweet*, Heather Skinner, Nicola Williams-Burnett, Henry Enos
University of Glamorgan, UK