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Programme  Titles  Presenters 
Tuesday
Tuesday 5 July, 10:30-10:45  Opening Address: Dr Anthony Patterson, Conference Co-Chair
Sunloch Suite (Plenary Room)
  Prof. Murray Dalziel, Director of ULMS Management School
 
Key Note Session
Tuesday 5 July, 10:45-11:45  Rashik Parmar: A Glimpse Into the Future (Introduction by Professor Steve Baron)
Sunloch Suite (Plenary Room)
Tuesday 5 July, 11:45 - 12:30  Lunch
 
Session 1: Competitive Papers
Tuesday 5 July, 12:30 – 14:00  Special Session: Work and Life in the City of the Future
Sunloch Suite
  AM/BMAF Marketing Education
Paddock Lodge Boardroom
  Arts, Heritage, Nonprofit and Social Marketing
Earl of Derby Box 3
  B2B Marketing
Earl of Derby Box 5
  Brand, Identity and Corporate Reputation
Lord Sefton Box 1
  Consumer Research
Lord Sefton Box 3
  Critical Marketing Perspectives
Hedge Hunter Bar
  International Marketing
Lord Sefton Box 5
  Relationship Marketing and Customer Experience Management
Reynolds Town Bar
  Services Marketing
Red Rum Bar
  Sports Marketing
Aldaniti Bar
  Tourism Marketing
Paddock Lodge Drawing Room
 
Session 2: Working Papers
Tuesday 5 July, 14:00 –   1.The Research Excellence Framework 2014
Sunloch Suite
Tuesday 5 July, 14:00 – 15:00  AM/BMAF Marketing Education
Paddock Lodge Boardroom
  Arts, Heritage, Nonprofit and Social Marketing
Earl of Derby Box 3
Tuesday 5 July, 14:00 - 15:00  B2B Marketing
Earl of Derby Box 5
Tuesday 5 July, 14:00 – 15:00  Brand, Identity and Corporate Reputation
Lord Sefton Box 1
  Consumer Research
Lord Sefton Box 3
  Critical Marketing Perspectives
Hedge Hunter Bar
  E-Marketing
Lord Sefton Box 5
  Entrepreneurial and Small Business Marketing
Reynolds Town Bar
  Ethics and Marketing
Aldaniti Bar
  Marketing Communications and Public Relations
Paddock Lodge Drawing Room
  Services Marketing
Red Rum Bar
  Sports Marketing & Relationship Marketing and Customer Experience Management
Paddock Lodge Arthur's Room
Tuesday 5 July, 15:00 - 15:45  SIG Fair/Tea/Coffee
Papillon Suite
  Poster Session
Papillon Suite
 
Session 3: Competitive Papers
Tuesday 5 July, Session 3: 15:45 – 17:15  Special Session: Music, Markets and Consumption: Production Perspectives
Sunloch Suite
  Arts, Heritage, Nonprofit and Social Marketing
Earl of Derby Box 3
  B2B Marketing
Earl of Derby Box 5
  Brand, Identity and Corporate Reputation
Lord Sefton Box 1
  Consumer Research
Lord Sefton Box 3
  E Marketing
Lord Sefton Box 5
  Ethics and Marketing
Hedge Hunter Bar
  Marketing Communications and Public Relations
Reynolds Town Bar
  Political Marketing
Aldaniti Bar
  Relationship Marketing and Customer Experience Management
Paddock Lodge Drawing Room
  Services Marketing
Red Rum Bar
  Tourism Marketing
Paddock Lodge Arthur’s Room
Tuesday 5 July, 17:15-18:15  Reception with live music from the guest editors (Dr Steve Oakes, Prof Dougie Brownlie and Dr Noel Dennis) to launch the call for papers of a special issue of Marketing Theory entitled - 'Ubiquitous Music'
Tuesday 5 July, 18:15 – 19:00  New journal launch event 'Arts Marketing: An International Journal' (Drinks reception sponsored by Emerald)
 
Day 2: Wednesday, 6 July 2011
 
 
Session 4: Competitive & Working Papers
Wednesday 6 July, 09:00 – 10:30  Special Session: Meet the Editors 1
Sunloch Suite
  Special Session: Video and Videography in Marketing: Research, Practice & Impact
Hedge Hunter Bar
  AM/BMAF Marketing Education
Paddock Lodge Boardroom
  Arts, Heritage, Nonprofit and Social Marketing
Earl of Derby Box 3
  Arts, Heritage, Nonprofit and Social Marketing
Lord Sefton Box 1
  Brand, Identity and Corporate Reputation
Lord Sefton Box 5
  Consumer Research
Lord Sefton Box 3
  Market Segmentation
Reynolds Town Bar
  Political Marketing
Red Rum Bar
  Retail Marketing
Earl of Derby Box 5
  Services Marketing
Aldaniti Bar
  Tourism Marketing
Paddock Lodge Drawing Room
Wednesday 6 July, 10:30 – 11:00  Coffee/ Tea
 
Key Note Session
Wednesday 6 July, 11:00 – 12:00  Richard Hayes: The Importance of Branding in Value Creation (Introduction by Dr Steve Oakes)
Sunloch Suite (Plenary Room)
Wednesday 6 July, 12:00 – 13:00  Lunch
 
Session 5: Competitive Papers
Wednesday 6 July, 13:00 – 14:30  Special Session: Academic-practitioner Divide Debate
Sunloch Suite
  AM/BMAF Marketing Education
Paddock Lodge Boardroom
  Arts, Heritage, Nonprofit and Social Marketing
Earl of Derby Box 3
  Brand, Identity and Corporate Reputation
Lord Sefton Box 1
  Competitive Intelligence, Analysis and Strategy
Lord Sefton Box 5
  Consumer Research
Lord Sefton Box 3
  E marketing
Paddock Lodge Drawing Room
  Marketing Research and Research Methodology
Reynolds Town Bar
  Political Marketing
Hedge Hunter Bar
  Retail Marketing
Red Rum Bar
  Services Marketing
Earl of Derby Box 5
  Tourism Marketing
Aldaniti Bar
Wednesday 6 July, 14:30 – 15:00  Coffee/Tea (sponsored by Cesim)
 
Session 6: Competitive Papers
Wednesday 6 July, 15:00 – 16:30  Special Session: Conceptualising and Measuring “Customer Experience”
Sunloch Suite
  Spesial Session: Theorising Place Marketing
Hedge Hunter Bar
  Arts, Heritage, Nonprofit and Social Marketing
Earl of Derby Box 3
  B2B Marketing
Paddock Lodge Boardroom
  Competitive Intelligence, Analysis and Strategy
Lord Sefton Box 1
  Consumer Research
Lord Sefton Box 3
  Entrepreneurial and Small Business Marketing
Lord Sefton Box 5
  Event and Experiential Marketing
Reynolds Town Bar
  International Marketing
Red Rum Bar
  Marketing Case Studies
Earl of Derby Box 5
  Marketing of Higher Education
Aldaniti Bar
  Relationship Marketing and Customer Experience Management
Paddock Lodge Drawing Room
Wednesday 6 July, 16:30 – 17:00  AGM
 
Day 3: Thursday, 7 July 2011
 
 
Session 7: Competitive Papers
Thursday 7 July, 09:00 – 10:30  Special Session: Ehrenberg Inspired Research Forever: A Tribute to Andrew Ehrenberg and his Legacy
Hedge Hunter Bar
  Special Session: History of Marketing Education: Reflections from the Past, Views to the Future
Sunloch Suite
  Arts, Heritage, Nonprofit and Social Marketing
Earl of Derby Box 3
  B2B Marketing
Paddock Lodge Boardroom
  Brand, Identity and Corporate Reputation
Earl of Derby Box 5
  Consumer Research
Lord Sefton Box 3
  E Marketing
Lord Sefton Box 1
  Ethics and Marketing
Lord Sefton Box 5
  International Marketing
Reynolds Town Bar
  Marketing Case Studies
Red Rum Bar
  Marketing Communications and Public Relations
Aldaniti Bar
  Services Marketing
Paddock Lodge Drawing Room
Thursday 7 July, 10:30 – 11:00  Coffee/ Tea
 
Session 8: Competitive Papers
Thursday 7 July, 11:00 – 12:30  Special Session: Co-Creation of Value in Practice
Sunloch Suite
  Arts, Heritage, Nonprofit and Social Marketing
Earl of Derby Box 3
  Consumer Research
Lord Sefton Box 3
  Consumer Research
Paddock Lodge Boardroom
  E Marketing
Earl of Derby Box 5
  Entrepreneurial and Small Business Marketing
Lord Sefton Box 1
Thursday 7 July, 11:00 – 12:30  Marketing Case Studies
Lord Sefton Box 5
  Marketing of Higher Education
Reynolds Town Bar
  Relationship Marketing and Customer Experience Management
Red Rum Bar
  Retail Marketing
Aldaniti Bar
  Services Marketing
Paddock Lodge Drawing Room
  Tourism Marketing
Hedge Hunter Bar
Thursday 7 July, 12:30 – 13:30  Lunch
 
Session 9: Competitive Papers
Thursday 7 July, 13:30 – 15:00  Special Session: Whither B2B Marketing
Sunloch Suite
  Special Session: Meet the Editors 2
Hedge Hunter Bar
  Arts, Heritage, Nonprofit and Social Marketing
Earl of Derby Box 3
  Brand, Identity and Corporate Reputation
Paddock Lodge Boardroom
  Consumer Research
Lord Sefton Box 3
  Consumer Research
Earl of Derby Box 5
  Entrepreneurial and Small Business Marketing
Lord Sefton Box 1
  Event and Experiential Marketing
Lord Sefton Box 5
  Retail Marketing
Reynolds Town Bar
  Services Marketing
Red Rum Bar
  Sports Marketing
Aldaniti Bar
  Tourism Marketing
Paddock Lodge Drawing Room
Thursday 7 July, 15:00 – 15:30  Coffee/ Tea
 
Session 10: Competitive Papers
Thursday 7 July, 15:30 – 17:00  Special Session: Marketing and Mystification
Sunloch Suite
  Arts, Heritage, Nonprofit and Social Marketing
Earl of Derby Box 3
  B2B Marketing
Paddock Lodge Boardroom
  Consumer Research
Lord Sefton Box 3
  Consumer Research
Earl of Derby Box 5
  E Marketing
Lord Sefton Box 1
  Ethics and Marketing
Lord Sefton Box 5
  International Marketing
Reynolds Town Bar
  Marketing of Higher Education
Hedge Hunter Bar
  Marketing Research and Research Methodology
Red Rum Bar
  Political Marketing
Aldaniti Bar
  Sports Marketing
Paddock Lodge Drawing Room
Thursday 7 July, 19:30 – 20:00  Drinks Reception (sponsored by Emerald)
St George's Hall
Thursday 7 July, 20:00  Gala Dinner
St George's Hall
 
 


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