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Programme  Titles  Presenters  Topics 
Monday 7th July
11.00 -  Registration for Doctoral Colloquium
Aberdeen Business School - Atrium
11.00 onwards  Academy of Marketing Executive Meeting
Room 608/9
12.00 - 13.00  Lunch
Health and Social Studies Building
13.00 - 14.00  Professor Mike Saren; Dr Angela Dobele
Room 423
14.00 - 15.30  Doctoral Colloquium Presentations
15.30 - 16.00  Coffee
Aberdeen Business School Atrium
16.00 - 17.30  Doctoral Colloquium Presentations
 
Doctoral Colloquium Dinner
18.00 - 21.00  Drinks Reception and Dinner
Health and Social Studies Building
 
Tuesday 8th July
9.00 - 9.30  Dr Avi Shanker
Room 423
9.30 - 11.00  Doctoral Colloquium Presentations
10.30-11.00  Coffee
Aberdeen Business School Atrium
11.00-12.30  Meeting of Regional and SIG chairs
Room 608/9
  Research Comittee Meeting
Room 527
11.00 - 12.30  Doctoral Colloquium Presentations
12.30-13.30  Lunch
Health and Social Studies Building
13.30 - 13.35   Conference opening
  Welcome from the Vice-Principal and Pro Vice-Chancellor (Research and Commercialisation) Professor Peter Robertson
Room 225
13.35 - 13.45  Cultural Awareness - Dr Don Carney
Room 225
13.45-15.15   Keynote Speaker: Professor Neil Rackham
  Ending the war between sales and marketing
Room 225
15.15 - 15.30  Coffee
Aberdeen Business School Atrium
15.30 - 17.30   Parallel sessions
  Consumer Behaviour
Room 226
  Marketing Communications
224
  e-Marketing
Room 117/8
  Retailing and Commercial Distribution
Room 608/9
  Tourism
Room 421
  Services Marketing
Room 119
  Relationship Marketing
Room 218
  Social and Non-Profit Marketing
Room 125
  Marketing Education
Room 423
  International and Cross Cultural Issues in Marketing
Room 428
17.30-18.30  Poster session
University Street
 
Civic Reception and Ceilidh
18.30 - 23.00   Buses leave from the Aberdeen Business School, Altens and the City Centre at 6.30 Welcome from the Dean of Aberdeen Business School Professor Rita Marcella and the Lord Provost of Aberdeen Mr Peter Stephen.
Beach Ballroom Aberdeen
 
Wednesday 9th July
9.00 - 10.30  Parallel sessions
  Social and Non-Profit Marketing
Room 226
  Marketing Education
Room 119
  Case Study
Room 117/8
  Consumer Behaviour
Room 218
  Marketing Communications
Room 224
  Maketing of Higher Education
Room 608/9
  Brand Identity and Corporate Repuation
Room 423
  Retailing and Commercial Distribution
Room 125
  Marketing in the Asia Pacific
Room 428
  Marketing Strategy and NPD
Room 421
10.30 - 11.00  Coffee
Aberdeen Business School Atrium
   
11.00 - 12.30  Parallel sessions
  Arts and Heritage Marketing
Room 226
  Relationship Marketing
Room 224
  Marketing Strategy and NPD
Room 119
  Consumer Behaviour
Room 218
  Reflective Marketing in a Material World
Room 423
  Services Marketing
Room 125
  Case Study
Room 117/8
  Sports Marketing
Room 422
  Qualitative Inquiry in Marketing
Room 428
  Marketing of Higher Education
Room 421
12.30 - 14.00  Lunch
Health and Social Studies Building
14.00 - 15.00  Keynote Speaker: Professor Christian Gronroos
  Moving from Inside-Out Marketing to Customer-Centric Marketing: Adopting a Promises Management Approach
Room 225
15.00 - 15.30  Coffee
Aberdeen Business School Atrium
3.00-16.30  Future Chairs Meeting
Room 521
15.30 - 17.30  Parallel sessions
  Reflective Marketing in a Material World
Room 117/8
  Consumer Behaviour
Room 226
  The Young Consumer
Room 119
  Services Marketing
Room 224
  Social and Non-Profit Marketing
Room 218
  Tourism
Room 422
  Business to Business
Room 125
  Qualitative Inquiry in Marketing
Room 421
  Entrepreneurial and Small Business Marketing
Room 428
  Marketing Communications
Room 423
17.30 - 18.30  Poster Session and Book Launch - Drinks and Nibbles (sponsored by Oxford University Press)
University Street
 
Optional Evening to Crathes Castle
  Buses leave from the Aberdeen Business School from 18.00 onwards
 
Thursday 10th July
9.00 - 10.30  Parallel sessions
  Arts and Heritage Marketing
Room 117/8
  Brand Identity and Corporate Reputation
Room 423
  Case Study
Room 428
  Consumer Behaviour
Room 224
  e-Marketing
Room 608/9
  Marketing Communicatioins
Room 226
  Marketing Education
Room 119
  Marketing of Higher Education
Room 125
  Marketing Strategy and NPD
Room 218
10.30 - 11.00  Coffee
Aberdeen Business School Atrium
   
11.00 - 12.30  Parallel sessions
  Marketing Research and Quantitative Inquiry in Marketing
Room 428
  Consumer Behaviour
Room 224
  Consumer Behaviour Relating to Food and Drink
Room 119
  Relationship Marketing
Room 218
  Services Marketing
Room 125
  Social and Non-Profit Marketing
Room 226
  Arts and Heritage Marketing
Room 117/8
  Brand Identity and Corporate Reputation
Room 423
  e-Marketing
Room 608/9
  Marketing Education
Room 421
12.30 - 14.00  Lunch
Health and Social Studies Building
13.30-13.55  Special Presentation: COEUR Business Creativity Module
Room 226
14.00-15.00  Keynote Speaker: Tim Ambler
  Marketing Marketing
Room 225
  Other session
  Coffee
Aberdeen Business School Atrium
15.30 - 17.00  Parallel sessions
  Services Marketing
Room 119
  Selling and Sales Management
Room 125
  Brand Identity and Corporate Reputation
Room 423
  Case Study
Room 428
  Consumer Behviour
Room 224
  e-Marketing
Room 608/9
  Marketing Communications
Room 218
  Relationship Marketing
Room 226
  Marketing Strategy and NPD
Room 117/8
15.30 - 16.30  Meet The Editors
Room 225
17.00  AGM
Room 225
 
Conference Dinner: Ardoe House Hotel
  Buses leave from the Aberdeen Business School, Altens and the City Centre at 18.30
 
Conference Ends
 
 
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