Programme
Titles
Presenters
Topics
Monday 7th July
11.00 -
Registration for Doctoral Colloquium
Aberdeen Business School - Atrium
11.00 onwards
Academy of Marketing Executive Meeting
Room 608/9
12.00 - 13.00
Lunch
Health and Social Studies Building
13.00 - 14.00
Professor Mike Saren; Dr Angela Dobele
Room 423
14.00 - 15.30
Doctoral Colloquium Presentations
15.30 - 16.00
Coffee
Aberdeen Business School Atrium
16.00 - 17.30
Doctoral Colloquium Presentations
Doctoral Colloquium Dinner
18.00 - 21.00
Drinks Reception and Dinner
Health and Social Studies Building
Tuesday 8th July
9.00 - 9.30
Dr Avi Shanker
Room 423
9.30 - 11.00
Doctoral Colloquium Presentations
10.30-11.00
Coffee
Aberdeen Business School Atrium
11.00-12.30
Meeting of Regional and SIG chairs
Room 608/9
Research Comittee Meeting
Room 527
11.00 - 12.30
Doctoral Colloquium Presentations
12.30-13.30
Lunch
Health and Social Studies Building
13.30 - 13.35
Conference opening
Welcome from the Vice-Principal and Pro Vice-Chancellor (Research and Commercialisation) Professor Peter Robertson
Room 225
13.35 - 13.45
Cultural Awareness - Dr Don Carney
Room 225
13.45-15.15
Keynote Speaker: Professor Neil Rackham
Ending the war between sales and marketing
Room 225
15.15 - 15.30
Coffee
Aberdeen Business School Atrium
15.30 - 17.30
Parallel sessions
Consumer Behaviour
Room 226
Marketing Communications
224
e-Marketing
Room 117/8
Retailing and Commercial Distribution
Room 608/9
Tourism
Room 421
Services Marketing
Room 119
Relationship Marketing
Room 218
Social and Non-Profit Marketing
Room 125
Marketing Education
Room 423
International and Cross Cultural Issues in Marketing
Room 428
17.30-18.30
Poster session
University Street
Civic Reception and Ceilidh
18.30 - 23.00
Buses leave from the Aberdeen Business School, Altens and the City Centre at 6.30 Welcome from the Dean of Aberdeen Business School Professor Rita Marcella and the Lord Provost of Aberdeen Mr Peter Stephen.
Beach Ballroom Aberdeen
Wednesday 9th July
9.00 - 10.30
Parallel sessions
Social and Non-Profit Marketing
Room 226
Marketing Education
Room 119
Case Study
Room 117/8
Consumer Behaviour
Room 218
Marketing Communications
Room 224
Maketing of Higher Education
Room 608/9
Brand Identity and Corporate Repuation
Room 423
Retailing and Commercial Distribution
Room 125
Marketing in the Asia Pacific
Room 428
Marketing Strategy and NPD
Room 421
10.30 - 11.00
Coffee
Aberdeen Business School Atrium
11.00 - 12.30
Parallel sessions
Arts and Heritage Marketing
Room 226
Relationship Marketing
Room 224
Marketing Strategy and NPD
Room 119
Consumer Behaviour
Room 218
Reflective Marketing in a Material World
Room 423
Services Marketing
Room 125
Case Study
Room 117/8
Sports Marketing
Room 422
Qualitative Inquiry in Marketing
Room 428
Marketing of Higher Education
Room 421
12.30 - 14.00
Lunch
Health and Social Studies Building
14.00 - 15.00
Keynote Speaker: Professor Christian Gronroos
Moving from Inside-Out Marketing to Customer-Centric Marketing: Adopting a Promises Management Approach
Room 225
15.00 - 15.30
Coffee
Aberdeen Business School Atrium
3.00-16.30
Future Chairs Meeting
Room 521
15.30 - 17.30
Parallel sessions
Reflective Marketing in a Material World
Room 117/8
Consumer Behaviour
Room 226
The Young Consumer
Room 119
Services Marketing
Room 224
Social and Non-Profit Marketing
Room 218
Tourism
Room 422
Business to Business
Room 125
Qualitative Inquiry in Marketing
Room 421
Entrepreneurial and Small Business Marketing
Room 428
Marketing Communications
Room 423
17.30 - 18.30
Poster Session and Book Launch - Drinks and Nibbles (sponsored by Oxford University Press)
University Street
Optional Evening to Crathes Castle
Buses leave from the Aberdeen Business School from 18.00 onwards
Thursday 10th July
9.00 - 10.30
Parallel sessions
Arts and Heritage Marketing
Room 117/8
Brand Identity and Corporate Reputation
Room 423
Case Study
Room 428
Consumer Behaviour
Room 224
e-Marketing
Room 608/9
Marketing Communicatioins
Room 226
Marketing Education
Room 119
Marketing of Higher Education
Room 125
Marketing Strategy and NPD
Room 218
10.30 - 11.00
Coffee
Aberdeen Business School Atrium
11.00 - 12.30
Parallel sessions
Marketing Research and Quantitative Inquiry in Marketing
Room 428
Consumer Behaviour
Room 224
Consumer Behaviour Relating to Food and Drink
Room 119
Relationship Marketing
Room 218
Services Marketing
Room 125
Social and Non-Profit Marketing
Room 226
Arts and Heritage Marketing
Room 117/8
Brand Identity and Corporate Reputation
Room 423
e-Marketing
Room 608/9
Marketing Education
Room 421
12.30 - 14.00
Lunch
Health and Social Studies Building
13.30-13.55
Special Presentation: COEUR Business Creativity Module
Room 226
14.00-15.00
Keynote Speaker: Tim Ambler
Marketing Marketing
Room 225
Other session
Coffee
Aberdeen Business School Atrium
15.30 - 17.00
Parallel sessions
Services Marketing
Room 119
Selling and Sales Management
Room 125
Brand Identity and Corporate Reputation
Room 423
Case Study
Room 428
Consumer Behviour
Room 224
e-Marketing
Room 608/9
Marketing Communications
Room 218
Relationship Marketing
Room 226
Marketing Strategy and NPD
Room 117/8
15.30 - 16.30
Meet The Editors
Room 225
17.00
AGM
Room 225
Conference Dinner: Ardoe House Hotel
Buses leave from the Aberdeen Business School, Altens and the City Centre at 18.30
Conference Ends
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